Author Archives: Ken Schreiner
(VIDEO) On the Road Again: Promoting Advanced Manufacturing
“My bags are packed, I’m ready to go” goes the old John Denver song “Leavin’ On a Jet Plane”. Spring has traditionally been my busiest time since I started ProBusiness Video ten years ago this summer. But it’s in the … Continue reading
(VIDEO) Movie Trailers are Great, But Not the Best for Business
The movie trailer is a Hollywood genre that is, for lack of a better term, a tease on steroids. They are fun, almost irresistable, to watch (usually more fun than the actual film) and lots of fun to make (this … Continue reading
(VIDEO) User-Generated Content: Another Weapon in Your Marketing Arsenal
One controversy among professional video makers is over user-generated content (above). You might know it better as that stuff people put up on YouTube showing themselves jumping off roofs, dressing the cat up as a martian, or various, other, sometimes funny, … Continue reading
(APP) Lifelogging is What We Do; Here’s How to Do It Better
There’s a new word for all the posting, uploading, emailing, and recording of every thing we do every day: Lifelogging (the app pictured here is Saga). The reasons why we do it are as varied now as they have been … Continue reading
(VIDEO) New York Times Expands Video Use; Good or Bad for TV News?
When TV controlled the cameras, tape, and other technological tools, they decided what was interesting to all of us. And it was interesting because that’s all there was. Digitization made cameras and everything else affordable and easy to operate for everyone. In a … Continue reading
(VIDEO) Robots are Hot- and Ready for Their Closeup
A customer of mine just released a major news software that designs products and programs robots to make them. Several major magazines run stories about wearable robotics that are helping developmentally-disabled humans become Iron Man. The video here is just … Continue reading
ProBusiness Video Ready for the Road: Staying in Shape with NordicTrack
It takes more than a camera, a computer, and an idea or two to make a successful video business. It takes energy, flexibility, and durability. In other words, good physical condition. I’m about to enter one of the busiest times … Continue reading
(VIDEO) Online Video Corporate War: Protecting You from the Crossfire
Like any good story, business has antagonists, protagonists, enemies, friends, spies, and similar aggressor and victim-sounding characters. The difference with the online video phenomenon is that after almost 15 years of legitimacy, we’re finally seeing who the major combatants are, at … Continue reading
(VIDEO) Race to Make the World’s Smallest Movie
I.B.M. claims to have made the “world’s smallest stop-motion film”: “A Boy and His Atom” (above). While this appears to be a huge albeit microscopic development, other efforts to do the same thing have been going on for years. I … Continue reading
(VIDEO) “World’s Strongest Librarian” is Released: My Customer’s Success is The World’s Strongest Testimonial
Nothing makes me happier than seeing one of my clients succeed. That’s particularly true of Josh Hanagarne. Struggling his whole life with depression and Tourette’s Syndrome among other physical and mental challenges, his life’s story, “The World’s Strongest Librarian” has … Continue reading
