Schreiner’s Media Landscape

July 30, 2010

Park City the Most Bike Friendly in America?

Filed under: Nature, Utah, conservation, sports, sprawl, wildlife — Ken Schreiner @ 2:41 pm

Sorry for the glowing post about riding the Rail Trail the other day. Abbie lost two tires and I lost one to numerous stickers and thorns we rode over in one small portion of the path. We didn’t hear the tires blow. They just ultimately went flat- Abbie’s before mine. I didn’t have nearly enough material to fix them all myself. So the good folks at Jans in Park City fixed them all in about 15 minutes at a cost of $30. They’re the best.

Which brings me to Park City being the best place in America if you’re a bicycle lover. There are more bike trails, more bike stores, more bicyclists, and more bike-friendly motorists in Park City than anywhere. Of course, you have to watch out for the tourists who drive around here. They’re not nearly as bike-friendly and don’t usually know where they’re going so you still need to be careful out there.

One of our favorite places to ride is around the Swaner Wetlands Preserve (pic left) on the north side near I-80. Lots of birds, animals, and new homes, stores, restaurants and other stuff popping up around the old Olympic Village from the 2002 Winter Games. Fortunately, Park City is at least slightly environmentally enlightened so the developments are not horribly damaging to the delicate wetland ecosystem. And whether you like street biking, mountain biking, or just tooling around, Park City is the perfect place to knock the rust off those wheels.

July 29, 2010

Get the Most from Your Business Video on YouTube!

Filed under: Internet, Schreiner Productions, media, video — Ken Schreiner @ 6:42 pm

Read this then email me. This is a great article from PC World on how businesses- or anyone for that matter- can get the most out of their YouTube video.

July 28, 2010

Wasatch National Forest Adventure: Utah’s Rail Trail is So Much Fun, You Forget It’s Bicycling

Filed under: Nature, Salt Lake, Utah, farm, sports, water, wildlife — Ken Schreiner @ 4:56 pm

Calling myself a bicyclist would be an insult to those who spend thousands of dollars on equipment, entry fees, and those fancy, tight-fitting uniforms that make me gasp for air merely looking at them. I don’t do much street cycling because it’s too dangerous and I’d sooner walk. When I do bicycle, I love to go into the mountains, the Shoreline Trail which wanders all along the Wasatch Front (past our house), or the famous Rail Trail.

The Rail Trail is a former railroad that starts in Park City and goes 24 miles northeast toward the Wyoming border. It’s been turned into a bike path that meanders through red sandstone hills, ranch land, along the Weber River and some of the best tubing and trout fishing in America, through little towns like Wanship and Coalville, and ultimately into the Uinta Mountains (you can only cycle to Echo Reservoir where the trail ends at an old bridge that’s fenced off. That’s where I took the pic).

There are places to stop and have a picnic, towns to explore, spots to swim and fish, plenty of animals and wildlife. Cows, horses, goats all watch placidly as you pass by. Big and beautiful sandhill cranes scour the fields, groundhogs scurry, foxes hunt, and hawks circle ominously. There’s a mild slope descending about 1500 feet from Park City to Coalville. But if you drive to Coalville, start there and head toward Park City, you get the uphill part out of the way first and coast back to your car. However, the round trip to and from PC is easily doable if you’re in any kind of shape.

The trail’s only paved in some parts. It’s mostly gravel so mountain bikes, not street bikes, are your best vehicle. Don’t forget to bring water. There are a couple of shops along the path to get a bottled drink but this is Mormon country and most places aren’t open on Sunday. Also, bring your tire repair kit and/or some of those small, emergency tire inflation tanks. We’ve had a couple of flats during our excursions. Nails, barbs, thorns, and other tire killers are rare but this is farm country. Fortunately, the Rail Trail is right along a state highway (not to mention Interstate 80) so you’re never too far from civilization or a lift if you have a technical problem.

The scenery is spectacular, it’s less than an hour from Salt Lake, there are no crowds, and no motorized vehicles allowed. You can’t spend a day much better than that.

Jack Hanna Blows Off Bears with Pepper Spray; Don’t Hit the Trail Without It

Filed under: Environment, Nature, Obama, Sierra Club, Utah, conservation, dualism, gun, media, television, wildlife — Ken Schreiner @ 9:09 am

Unlike a gun, it won't kill the bear- or you.

I first reported the advantages of using pepper spray instead of other more dangerous weaponry against bears more than two years ago. Since BYU here in Utah released the findings of their study showing pepper spray is more effective than guns in warding off bears, we’ve carried it with us on our hikes where we know bears live (in the mountains’ lowers elevations, among trees where they have food, shelter, protection). You can buy it at REI or any other outdoors store.

Jack Hanna, the famous animal dude, has been carrying it for years and finally got the chance to use it successfully the other day in Montana. This should not only serve as additional incentive for people to arm themselves appropriately and safely (sorry, Stephen Colbert), but as more evidence that the NRA’s and other gun fanatics’ efforts to make firearms legal in national parks are the product of paranoia, bad or dis-information, and the current administration cowering before the frightening spector of Fox News and right-wing power freaks.

If I was afraid of anything in the wild, it would be these Glock-toting psychos who don’t feel safe in their own living rooms wandering around ready to plug the first thing that rustles in the brush including their five-year-old daughter. As Colbert himself would say: “Bears- not so much.”

July 27, 2010

Wine Insiders: ProBusiness Video’s First Client is All About Quality and Value- Just Like Me

Filed under: Internet, Salt Lake, Schreiner Productions, Utah, media, video — Ken Schreiner @ 8:54 am

Last year, business was hurting because of the economy so I hired a consultant to help figure out a new strategy. He suggested I change the name of my company to make it more self-explanatory. After researching names and available domains, I chose ProBusinessVideo. But I decided not to just blow up Schreiner Productions and make the change immediately. I chose to do it gradually and, in fact, have been operating the companies simultaneously providing different products to different clients.

While the two companies have overlapped over the past year, I finally have an exclusive client for ProBusiness Video: Wine Insiders. It’s the brainchild of John Davis, a veteran Chicago restauranteur and owner of the world-famous Geja’s Cafe. He started his mail order and Internet wine selling business 25 years ago. I met John last month at a party in the Avenues, a funky, old neighborhood northeast of downtown Salt Lake. We started talking wine and video and in the process, he hired me.

We shot our first two videos at his current, temporary home in Park City earlier this month and I just delivered them to him the other day over beautifully chilled sauvignon blanc at Robert Redford’s Zoom Restaurant in downtown Park City. “Fabulous” he called the videos (maybe he was talking about the wine). “And a great value”- which, to a scrambling entrepreneur like myself, means “more, more, more. Bring it on, baby.”

John, now in his 70s, is a fascinating conversationalist, a still-active and successful businessman, and is keen on leveraging his web presence to bolster his marketing in the face of growing competition. It didn’t take him long after meeting me to be convinced that video must be a major component to this effort. As lone wolf businessmen, I think we understand each other pretty well.

So ProBusiness Video and Wine Insiders are now partners. As are ProBusiness Video and Schreiner Productions. I guess that means that I’m partners with myself. If business gets any better, I’m going to need a shrink.

July 26, 2010

Wasatch National Forest Adventure: Utah’s Bald Mountain a National Treasure

Filed under: Nature, Salt Lake, Sierra Club, Utah, conservation, pollution, water — Ken Schreiner @ 5:19 pm

We enjoyed Bald Mountain so much on our first hike there we decided to go back and take another trail away from the mountain in the opposite direction. This one took us past a series of small mountain lakes that are reachable only by foot or horse.

Of these, Clegg Lake is the most picturesque, though Notch Lake farther up the trail is also spectacular, set among the cliffs of the Uinta range. It’s only five miles (round trip) but easy. And on a day when the temperature is 100 in Salt Lake City, it’s only about 70 up here. And that makes the journey even nicer.

The Wasatch National Forest is filled with such rewarding hikes, bikes, and other unforgettable Nature experiences. Unlike our national parks, it’s not choked by cars, RVs, tour groups, noise, garbage and pollution. Yet it has the spectacular scenery, excellent facilities, friendly and cooperative staff that are the hallmarks of America’s national park system. And it’s less than a two hour drive from Salt Lake City- closer than Zion, Bryce or any of the marquee stars in Utah’s national park crown.

Mirror Lake, Utah a Perfect Example of How Public Lands Should be Managed, Used

Filed under: America, Nature, Salt Lake, Sierra Club, Utah, conservation, forest, water — Ken Schreiner @ 8:37 am

One of the great things about living in Utah is you’re so close to natural, beautiful, and challenging recreation areas. It only takes about an hour for us to drive east from our home in Salt Lake to the Uinta National Forest and the Mirror Lake region near the Wyoming border. Much of it is still rugged and protected wilderness but some is open to the public.

We decided to visit Bald Mountain, one of the highest peaks and passes in Utah. The trail to the top starts at 10,000 ft. elevation and goes to 11,943 ft. It’s at times steep and treacherous with rocks and sketchy footing. But it only takes about an hour to get to the top and the payoff, the view, is more than worth it.

The Mirror Lake region is simply incredible and Bald Mountain is just part of it. Fishing, camping, cycling, horseback riding, boating (non-motorized) are also allowed though space is limited (thankfully). If you want to see how public land should be managed and used, Mirror Lake is where you should go. But get there early or you might not get a parking space or picnic spot.

July 24, 2010

Fox News Changes Name to “Apology Channel”

Filed under: Internet, dualism, journalism, media, television, video — Ken Schreiner @ 7:45 am

Fox News has always been a sorry organization. They even admit it on the air regularly. The other day, lunatic-in-chief Bill O’Reilly apologized for his misguided and relentless attack on wrongly-accused USDA official Shirley Sherrod. Then Glenn Beck apologized for recklessly and ignorantly (can you do both at the same time? Watch the video) calling Chicago Bears linebacker Brian Urlacher “a neo-Nazi.”

For other media to keep up with the most popular source of “news” in the country, they will have to step up their efforts to slander, libel, malign, distort, insult, invent, make up, and otherwise just go nuts when conveying “the truth.” But to save time and bandwidth, the staff here at Schreiner’s Media Landscape, knowing how we are going to be spreading lies, impugning the integrity, and ruining the lives of innocent people for our own financial gain- and just because we can- for many years to come, issue an apology to everyone in advance.

We’re sorry. But notice we did NOT say “it will never happen again.”

July 23, 2010

Netflix to Stream First-Run Features; Environmental Revolution Means Less Junk Around the House, More on Our Screens

I’ve ordered movies from Netflix for a year now since we bought our Samsung Blu-ray player (pic below right). But I haven’t ordered a single DVD. The Blu-ray comes with an ethernet jack where I connect to my router. It came with video distributor apps like Netflix, Blockbuster, YouTube (I watch my YT videos on our HD) and even the music service Pandora. When we want to watch a film from Netflix, we order it on our phone or laptop, and in the seconds in takes to download, it streams through our Blu-ray on to HDTV. Nice.

Streaming on personal computers, phones and TVs has become so popular that Netflix has struck a deal with Hollywood studios to release first-run movies for streaming. The quality is good (not all movies are in HD), selection is growing, price is competitive, and it’s great environmentally because you don’t have to drive to a store nor get a plastic disc shipped to you via a big, polluting airplane in an expensive, pretty cardboard package.

For a couple years now my clients haven’t requested DVDs with their video files on them as much. They instead want them uploaded to their FTP sites where they retrieve them. Same quality but a lot faster, cheaper, and less polluting form of delivery. That same concept is behind the streaming revolution that will ultimately make most DVDs obsolete and maybe even end the blight of those large, obnoxious mega-super cinemaplexes that have destroyed more than one rural wetland.

I was never a fan of DVDs though they were a huge advancement over film reels and cassettes. After a century of transitional formats, we may have finally come to the end of the portable, disposable media storage era. It will mean a lot more junk on our screens but, more important, less junk in our homes, air, and landfills. Now that’s a REALLY huge advancement.

July 21, 2010

Andrew Breitbart, Fox News, Lies and Videotape; How to Destroy Innocent People in 30 Seconds or Less

Filed under: America, Internet, dualism, journalism, media, politics, television, video — Ken Schreiner @ 8:49 pm

Like we need the Shirley Sherrod disaster to prove Fox News, Andrew Breitbart, Sarah Palin and America’s Christian right-wing goon squads are out of control while being firmly in control. Haven’t Republicans learned anything in the past 200 years other than how to use hate and fear as their most valuable weapons?

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