Two of the most effective web video campaigns ever (if not THE most effective) are for the tongue cleaner Orabrush and the industrial strength blender by Blendtec in their infamous and utterly engaging “Will It Blend?” series. The clicks, views, and sales figures are staggering and prove how crucial well-done video are to any product, service, or other marketing campaign.
Am I trying to ride on the coattails of these success stories just because I live in Utah? Yes. That’s what it’s all about, right? Promotion, marketing, selling a lot of everything including yourself? Maybe it’s because of our legendary work ethic. Maybe our strong business environment and our commitment to quality on all levels. Whatever it is, the next time you’re considering whom to hire for your marketing video, Utah is at your service. Or product.