There’s something oddly comforting in knowing that the imminent threat to your life and everything you own is totally unpreventable unless you move far away very quickly. But there isn’t exactly a panic in Reno, Nevada where seismologists are now telling residents to get ready for the big one after a series of significant and ever-strengthening tremors.
Like Vesuvius and Pompeii, Renoids (is that what residents of Reno are called?) are going about their daily business even as the threat of massive destruction grows without indication of when it will come. Now that’s a town with its existential act together. Or maybe it’s just that after decades of legalized gambling, Renoids think the odds are in their favor. That’s quite a gamble. But residents of Reno: Schreiner’s Media Landscape salutes you. As Camus would say about the existential philosophy toward earthquakes, “A healthy attitude also includes faults.”