A great new collection of essays “A Passion for this Earth” advances many new, optimistic approaches to getting the emerging pro-Earth movement out of its anti-media, politically-anchored, isolationist doldrums and into the mass market and consciousness. Scientist Carl Sarfina argues that environmentalists’ efforts failed in the 1970s, despite the same evidence of human excess and damage we have now, because they failed to make environmentalism a VALUE.
To really motivate most Americans to do anything, they need to be INSPIRED he says, not just presented with a lot of irrefutable evidence in a dull and often judgmental and combative package. That’s why the radical Christian right-wing took over the ideologically-adrift Republicans and hijacked America’s sense of what is true and good. “Getting anywhere requires both a destination and navigational equipment” Sarfina writes. “Factual findings can suggest the destination. Values are the moral compass.” What is the compass? Sarfina suggests media- getting the word out, prosletyzing, just like the Christian Right: a blueprint environmentalists have ignored or avoided because of their own petty prejudices and ignorance.
In his essay “Fools’ Paradise,” Ronald Wright reprises Jared Diamond’s analysis of the Easter Island eco-disaster in “Collapse” by invoking the anthropological concept of “ideological pathology.” That’s essentially a society committing suicide by eating itself to death instead of going on a diet to live healthier and longer. Wright like Sarfina, believes media, communication and, in Wright’s case history, are the keys to understanding our dilemma and what we must do to avoid Easter Island’s fate.
“Archaeology is perhaps the best tool we have for looking ahead. Unlike written history, which is often highly edited, archaeology uncovers the deeds we have forgotten or have chose to forget. It also offers a much longer reading of the direction and momentum of the human course through time.”
Media and communication are essential to the re-emerging Earth movement to not repeat the mistakes of the 1970s. Self-righteousness, confrontation, and politicizing environmental consciousness fail to make stewardship a MORAL VALUE and INSPIRE PEOPLE to do it because it’s the right thing. All the evidence, facts and political wrangling over the past 30 years failed to prevent the crisis we now find ourselves in.
Persuading the American people of the urgency and need for Earth-consciousness and action will require, as Sarfina wrote, a mass media attack along the lines of what’s happening on this blog and all over the Internet: video, art, music, writing, theater, education. That, in a nutshell, is where I’m coming from. And as Sarfina’s “compass” would indicate, it’s where we’re all going. We just need to be able to read a compass and have the motivation to pick it up.